Tarpon Springs, Florida | (727)-204-8935 | charlizemcdanielbusiness@gmail.com | www.charlizemcdaniel.com
EDUCATION
UNIVERSITY OF SOUTH FLORIDA | 2023 - 2025
• Bachelor’s Degree in Integrated Public Relations and Advertising - Summa Cum Laude
ST PETERSBURG COLLEGE | 2019 - 2021
• Associates of Arts - Summa Cum Laude
PREVIOUS EMPLOYMENT
PR & MARKETING COORDINATOR | 2025-Current | PINEAPPLE HOSPITALITY GROUP
• Redesign and maintain multiple restaurant websites to enhance user experience and brand consistency.
• Oversee all email marketing efforts, including copywriting, design, photography, and campaign strategy, maintaining a 40% open rate.
• Manage four distinct restaurant brands, ensuring cohesive yet differentiated branding across fonts, color palettes, and messaging.
• Coordinate and executed advertising initiatives, including Google Ads, to increase visibility and customer reach.
• Create engaging, professional reels and visual content to promote brand storytelling and drive social engagement.
MULTIMEDIA INTERN | 2024-2025 | UNIVERSITY OF SOUTH FLORIDA
• Edit and produce engaging video content using Adobe Premiere Pro and After Effects to showcase the
university's vibrant community and support advancement initiatives.
• Develop visual storytelling and content creation skills while contributing to the university's mission of
community engagement.
• Collaborate with teams to design and deliver compelling visuals using tools like Photoshop, Illustrator,
and InDesign to support marketing and outreach efforts.
• Use professional equipment & a strong understanding of camera settings and software to capture, edit,
and sell digital images in the categories of sports and portraits.
• Manage all aspects of business operations, including client engagement, sales, and digital marketing.
• Utilize professional photography and video techniques to capture and edit compelling digital content.
BARISTA | 2021-2023| STARBUCKS
• Trained new team members, enhancing their knowledge of operations and customer engagement.
• Managed customer relationships and adapted to evolving customer preferences.
• Developed strong communication and teamwork skills in a fast-paced environment.